Job Description
Are you a dynamic, creative and analytic professional looking for a role that allows you to drive customer engagement and make a significant impact on the business? We are seeking a passionate Marketing Specialist - Customer Lifecycle to join the innovative team in Sydney.
Our client is a cutting edge company at the forefront of B2C data-driven marketing. As they continue to grow they are on the look out for a skilled and motivated individual to play a pivotal role in shaping customer lifecycle strategies.
Key Responsibilities:
- Develop, execute and manage CRM marketing programs to enhance lead conversion rates and customer lifetime value.
- Collaborate with affiliate partners for new customer acquisition
- Analyse data to drive sales conversion, product adoption, and customer retention
- Implement initiatives for customer advocacy, improving customer experience, and brand equity
- Apply A/B testing methodologies in marketing campaigns
- Identify customer segments for targeted marketing programs
- Develop compelling customer communications through various channels, including SMS, email and push notifications.
Qualifications and skills:
- Bachelor's degree in Marketing or a related field
- 2-3 years plus experience in a B2C data driven marketing role
- Expertise in direct marketing, CRM A/B testing
- Proficiency in email design, creative design tools and CRM platforms
- Passion for marketing and a customer centric mindset
- Proactive with excellent project management and stakeholder management skills
Why apply
This is an exceptional opportunity to become part of a nurturing work environment that values and embraces individuality holistically. You will receive backing from a robust organisation with an impressive history, known for its agility and quick pace. This role presents the chance to truly shape and define your own path.
Your Next Steps:
Press "Apply now" or contact Hazel on 0452 388 229 for a confidential discussion.
Parity Consulting recognises the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.
Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.
