Our client is a well-established, leading global asset manager, dedicated to helping their clients build a better financial future within retail, intermediated and institutional markets.
The role
As the Senior Product Marketing Manager, you will be responsible for providing product marketing and content to support to local business, marketing strategy and objectives. Making complex subjects simple and having a strong understanding of distribution channels and how they like to consume content, you will be responsible for producing and editing engaging content. A strong technical knowledge of asset classes and products is essential.
Key Accountabilities
Create new and engaging content including fund flyers, infographics, presentations and videos that align to the business' product and competitive positioning.
Adopt and drive digital-first approach across our client communications.
Write and edit written content for digital and traditional marketing/communications programs, such as online and eDM campaigns, websites, advertisements, sales flyers, digital banners, video scripts, market/asset class outlooks and fund updates
Make recommendations based on data and analytics, working with content owners to revise and measure content and marketing goals
Develop and deliver topical content through to advisers, investors and institutions through our EDMs, webcasts, videos, social media and sponsored content, delivering market- leading insights and thought leadership.
Work closely with content partners to bring thought-leadership to market and drive product campaign propositions.
To be successful in this role you will have:
7+ years' experience in Product Marketing and Content Marketing within the financial services industry
Strong understanding and knowledge of asset management firms, investment markets, asset classes, product categories and distribution strategies preferred
Experience in the digital landscape in Australia and a clear understanding of digital content engagement and measurement principles
Why Apply?
Great opportunity to work for a reputable brand within the funds management space
Self-starter who displays high energy and self-motivation
Diverse organisation with a strong culture
Next Steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Vanessa on 0410 001 819 Ai on 0451 193 774. Alternatively, click APPLY.
Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.
We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.
