Our client is one to watch in the tech space, placing in the Best Places to Work Australia for the last 3 years, they are a strengths based organisation offering meaningful and impactful work.
The Opportunity
Are you passionate about data? This is a great opportunity to work an exciting role as a Senior Data Marketing Performance Analyst, working together with both the Marketing and Data teams to ensure the business is diagnosing the market, identifying new growth opportunities and better understanding what is and isn't driving growth.
Key Accountabilities:
Work with the data analytics team to improve end-to-end visibility on acquisition data across marketing & sales touchpoints.
Report on month-end marketing outcomes (leads, new sales, new users, sales conversion rate, first-month yield) and marketing efficiency metrics (sales conversion rate, CAC trends, CAC payback period, marketing ROI).
Provide insights and present to the marketing team to help them understand opportunities to improve these metrics.
Enhance the existing attribution models for both customers and consumers to help the business better understand what investment is helping improve progress towards our objectives.
The ideal profile for this role will have:
Proven experience working in a data analyst role, facing into or working alongside a marketing team - Strong working knowledge of BI tools (I.e. Looker, Tableau, PowerBI, etc) and Excel skills
Strong stakeholder management and ability to communicate articulately and present back to senior leaders
Marketplace or subscription-based experience essential
Advanced level of SQL or equivalent
Intermediary level of UA/GA4/Digital analytics experience
Media mix modelling/econometrics experience will be highly regarded
Why Apply
Growing business
Great culture and fun office environment
Broad remit and visibility across different areas
If you have the required experience, then please click on the link below or send your resume directly to aiwami@parityconsulting.com.au
You can also give me a call on 0451 193 774 for a confidential discussion on the role.
Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness. We love what we do and it shows in our results! To find out more about how we create true parity for our Clients and Candidates, click here.
Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.
